No single component of a restaurant or retail location exists in a vacuum. Everything must work together from initial concept creation and design to developing an operational plan that will best serve owners and patrons. A great design and concept combined with a well-constructed asset must be met with a successful launch or opening. Many people have experience operating restaurant or retail assets, however few have successfully launched a new concept or location.
Launching a new concept or even a new location for an existing concept is not an event - it is a process. Operational training and delivery of product and service, as well a customer relationship building must be flawless during the first thirty days. If execution and delivery are poorly implemented, expect an eighteen month time frame to regain customer trust and develop loyal patrons. Bruce Russo brings an established brand and marketing clout via a variety of mediums and a wealth of experience in all phases of design through concept launch to provide a true turnkey experience.
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